The materials used in packaging and shipping cosmetics are very important to consider. Cosmetics have delicate parts that can be broken or split into parts when being transported if not well packed. This is where molded pulp trays come in.
Molded pulp is a highly sustainable material to use in packaging since it provides the best form of protection for cosmetics and other delicate items. In this article, you will find out why molded pulp trays are the most suitable for your cosmetics’ protection.
Molded Pulp Trays Cushion Against Impacts
The first threat that your cosmetics are likely to encounter during the shipping process is impacts from drops or shocks. When a package is shaken, items such as powder compacts, lipstick tubes, or glass bottles can knock against each other or against the sides of the box. This can result in cracked powders, smashed lipsticks, shattered glass, and messy spills.
Molded pulp trays have walls with ribs and divided sections that serve as cushions. The ribs bend and act as shock absorbers when shocks happen in the compartments, while sections keep your cosmetics from hitting each other. This cushioning effect greatly minimizes the chances of impacts causing harm. Research indicates that by using pulp moulding trays, the impact forces are cut in half when compared to using simple cardboard dividers.
Molded Pulp Holds Items in Place
Molded pulp trays are custom-designed with molded recesses that match the exact shapes of your cosmetic items. This creates a snug, contoured fit that prevents the items from shifting and sliding during transit.
The tight fit also eliminates the need for straps, bands, or fasteners that could potentially damage fragile components. With molded pulp, your items simply nestle securely into place within the recesses. This total immobilization protects against friction damage and prevents messy leaks or spills inside the package.
Absorbs Leaks and Contains Spills
Let’s face it, spills and leaks happen. Whether it’s a cracked powder, leaking lotion, or shattered perfume, molded pulp acts like a sponge to absorb and contain liquid spills. The cellulose fibers that make up molded pulp swell upon contact with liquids, forming a barrier that prevents further leakage.
This absorbent quality minimizes mess and contains spills within the tray. The result is less damage to your other cosmetic items and a cleaner package to open upon arrival. Absorbency tests show molded pulp can hold over 25 times its weight in liquid, far superior to materials like plastic or foam.
Cushions Against Vibrations
Vibrations during transport can also wreak havoc on fragile cosmetics. The repetitive shaking can cause items to chafe against each other, resulting in broken powders and caps, frayed brushes, and more.
Molded pulp’s excellent vibration-damping properties provide protection. The fibers flex and compress to absorb vibrational energy, creating a smooth, cushioned ride. This allows your cosmetics to arrive looking as perfect as the day they were packaged.
Is Lightweight
Shipping costs are heavily dependent on package weight. Heavy packages cost more to ship. Molded pulp is up to 50% lighter than plastic protective packaging. This keeps shipping costs down, while still providing superior protection.
The lightweight nature of molded pulp also makes the finished package easier for staff to handle during packing and shipping. This improves efficiency in your order fulfillment process.
Made from Recycled Materials
Molded pulp is environmentally responsible packaging. It’s made from 100% recycled paper waste such as cardboard, newspaper, and other post-consumer fibers. The raw materials come from waste streams that would otherwise end up in landfills.
Choosing molded pulp demonstrates your company’s commitment to sustainability. Consumers increasingly favor companies that use green packaging. Molded paper pulp trays are completely curbside recyclable too, keeping waste out of landfills.
Allows for Branding and Design Options
Since molded pulp is formed from molds, you can customize the design with your branding elements. Your company logo can be directly molded into the pulp along with color accents.
Custom printing can also be applied after forming using food-grade inks. This allows your brand identity to be incorporated into the protective packaging. Customization options are more limited to generic plastic or foam packaging.
Can Be Produced Quickly
The molded pulp process uses steam and vacuum forming to mold wood pulp into shapes. No glues or additives are required. This allows trays to be produced rapidly according to your specifications.
Standard molded pulp trays are available immediately, while custom trays can be created in just days or weeks. This enables you to get your branded packaging into production quickly. There’s no need to store large inventories of generic packaging.
Offers Cost Savings
Despite its protective qualities, molded pulp is an affordable packaging solution. The raw material costs for wood pulp are low, especially compared to plastic resins. And since molded pulp packaging trays are over 50% lighter than plastic, you save substantially on shipping.
Labor and tooling costs for molded pulp are also lower than with plastic molding. These cost savings mean you can spend less on protective packaging while getting better product protection. Every dollar saved flows to your bottom line.
Pulp Trays Take Up Minimal Space
Since molded pulp trays fit each product precisely, they take up very little space compared to loose packaging fillers. This saves tremendously on storage space and shipping costs. The compact design enables more trays to fit in a carton, maximizing the use of box volume. And the lightweight pulp reduces overall shipping weight.
Together, these factors lower distribution costs. Efficient space utilization is hugely beneficial for e-commerce brands that sell through online marketplaces like Amazon. It cuts down on fulfillment fees and maximizes sales margins.
Conclusion
When it comes to the best packaging materials for delicate cosmetics, molded pulp trays are the best to go for. Their superior shock absorption and isolation guard against effects and shaking that can harm your products. Well-sealing compartments do not move around, and also, they absorb any leakage and hold spills. In addition to being a very lightweight material, molded pulp also reduces the expenses related to shipping and harm to the environment.
As for branding and design possibilities, molded pulp allows you to highlight your brand and protect the contents at the same time. For all these reasons, smart cosmetic companies rely on molded pulp trays to ensure their products remain flawless from the production line to the consumer’s home. If you want the best molded pulp trays for your cosmetics, contact BonitoPak today!
